When you make an investment in a site, it is assumed that you want to know if there is a return on that investment. In other words, is your site a success? Only you know what defines success for your site.

For some it will be simply that the site exists and you feel okay sending people to it. For others success means that it works, no bugs. While others want to know if their site is popular, if people are coming to their site on their own.

The objectives for this analysis are to