Marketing Brochure Sites

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In the printed world, brochures come in many shapes and sizes. Brochures tend to

  • have graphics and precisely placed print
  • include information about a product or service that a business offers
  • include the benefits of what that product or service has to offer
  • be written with a personal tone, written as if the reader were the only one reading it

The objective of the brochure is to convince a person to become a customer or client. On the web, brochures can contain the same content as a printed multi-page brochure. The trick is the presentation of the printed word in conjunction with the images. During the requirements and design phases, you will make decisions such as

  • Will the site mimic the printed version exactly?
  • Will the site include more details that did not fit into the printed brochure?
  • Will the brochure pages integrate with other functions on the site such as a shopping cart?

The effort required to produce a marketing site will vary depending on what you want the site to look like and whether you have other site purposes that need to be integrated.

If your site is strictly a brochure site, you might not need or want to use a content management system. There isn't that much content that needs to be managed. If you want your site to support more than one purpose, however, a content management system might be a good choice. 

As you can see, performing a needs analysis at the start of the process can reveal what you want and the best approach to get it.

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